A Mercantile Novel
An exhibition by Oscar Murillo
Be part of A Mercantile Novel in a unique way
Pick up candy at the gallery and post photos of your delivery experience on social media to enter A Mercantile Novel lottery. At the end of the exhibition, winners will be chosen at random to receive prizes from Colombina and Oscar Murillo. To participate be sure to use #mercantilenovel and share any destinations.
No purchase necessary. All federal, state, and local regulations apply. David Zwirner Gallery, Colombina, and our affiliates accept no responsibility or liability in connection with any loss or accident incurred in connection with use of a prize. Prizes cannot be exchanged, transferred, or redeemed for cash, in whole or in part. Not responsible if, for any reason, recipient is unable to use his/her prize in whole or in part. Not responsible for lost, delayed, or misdirected entries. Void where prohibited by law.
About the exhibition at David Zwirner, New York
On view at David Zwirner in New York (April 24 – June 14, 2014), artist Oscar Murillo’s exhibition will create a candy-making factory inside the gallery (519 West 19th Street) in collaboration with Colombina, one of the premier food companies in Colombia. Founded in Murillo’s hometown of La Paila in the early twentieth century, Colombina has a strong history and connection with the artist since his mother and father both worked for the factory and many of his family members and childhood friends continue to be employed at the site.
Staffed by experienced candy-making employees, the production line at the gallery will manufacture one of Colombina’s signature candies, the Chocmelos®, following the same recipe, ingredients, techniques, and quality control procedures as the facility in La Paila. During the course of the exhibition, tens of thousands of candies will be produced and given away for free at the gallery. Gallery visitors and volunteers are invited to take candy and share it throughout the city’s five boroughs, whether on foot, by bike, by taxi, by subway, by bus, etc., reflecting all modes of typical transportation throughout New York City and the diversity of its communities.
This website will document the exhibition itself and also map those who wish to share their candy-sharing journeys and final destinations by allowing participants to post locations, places, comments, photos, and videos via social media.
Murillo frequently invokes his cultural heritage in his artistic practice. By turning the gallery into a fully operational production site, he opens up for considerations not merely about trade and globalization, but also about individual relationships and communities, roots and migration.